{"id":252,"date":"2020-09-19T10:31:17","date_gmt":"2020-09-19T10:31:17","guid":{"rendered":"https:\/\/pays.com.cn\/?p=252"},"modified":"2020-09-19T10:31:18","modified_gmt":"2020-09-19T10:31:18","slug":"facebook-%e5%b9%bf%e5%91%8a%e7%99%be%e4%b8%87%e8%90%a5%e9%94%80%e7%a7%98%e7%b1%8d%e5%85%a8%e8%a7%a3-%e5%bf%85%e7%9c%8b%e5%b9%b2%e8%b4%a7%ef%bc%81","status":"publish","type":"post","link":"https:\/\/pays.com.cn\/?p=252","title":{"rendered":"Facebook \u5e7f\u544a\u767e\u4e07\u8425\u9500\u79d8\u7c4d\u5168\u89e3 | \u5fc5\u770b\u5e72\u8d27\uff01"},"content":{"rendered":"\n
\"Facebook<\/a><\/figure><\/div>\n\n\n\n

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 1 

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 2 

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 3 

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 4 

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 5 

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 6 

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<\/strong><\/em><\/strong>Q\uff1a\u52a0\u9884\u7b97\u52a0\u5230\u591a\u5c11\u7b97\u662f\u91cd\u5927\u6539\u53d8\uff1f<\/strong>A\uff1a<\/strong>\u4e00\u822c\u60c5\u51b52-3\u500d\u589e\u52a0\u662f\u6ca1\u6709\u95ee\u9898\u7684\u3002\u4f46\u662f\u4ece100\u52a0\u52301000\uff0c\u6216\u80052000\u5c31\u4f1a\u6709\u53ef\u80fd\u51fa\u73b0\u8fd9\u79cd\u60c5\u51b5\u3002    8 <\/strong><\/em><\/strong>Q\uff1a<\/strong>\u539f\u6765\u82b1\u94b1\u662f\u6709\u4e24\u4e2a\u65f6\u6bb5\uff1a\u767d\u5929\u548c\u665a\u4e0a\uff0c\u4e2d\u5348\u4e0d\u82b1\u94b1\u3002\u73b0\u5728\u7ecf\u5e38\u51fa\u73b0\u665a\u4e0a\u8fc7\u540e\u94b1\u5c31\u82b1\u5b8c\u4e86\uff0c\u6216\u8005\u662f\u4e2d\u5348\u548c\u665a\u4e0a\u4e00\u76f4\u4e0d\u82b1\u94b1\u7684\u60c5\u51b5\u662f\u600e\u4e48\u56de\u4e8b\uff1f<\/strong>A\uff1a<\/strong>\u67d0\u4e2a\u65f6\u6bb5\u7684\u82b1\u94b1\u4e0d\u5747\u5300\uff0c\u53d6\u51b3\u4e8e\u8fd9\u4e2a\u65f6\u95f4\u6bb5\u7684\u4eba\u7fa4\u662f\u5426\u6d3b\u8dc3\u3002\u4e5f\u6709\u53ef\u80fd\u4e0e\u53d7\u4f17\u6240\u5728\u5730\u57df\u5f53\u65f6\u8282\u5e86\u6d3b\u52a8\u7b49\u76f8\u5173\u3002 \u6bd4\u5982\uff1a\u5df4\u897f\u72c2\u6b22\u8282\u5927\u5bb6\u90fd\u4f1a\u4e0a\u8857\u53bb\u53c2\u52a0\u6e38\u884c\u89c2\u770b\u82b1\u8f66\u8868\u6f14\u7b49\uff0c\u90a3\u5bf9\u5f53\u5730\u7684\u8d2d\u4e70\u8f6c\u6362\u5c31\u4f1a\u9020\u6210\u4e00\u5b9a\u7684\u5f71\u54cd\u3002\u4e5f\u6709\u53ef\u80fd\u548c\u65f6\u533a\u5dee\u5f02\u6709\u5173\u7cfb\u3002\u5efa\u8bae\u60f3\u8981\u82b1\u8d39\u4e00\u81f4\u53ef\u4ee5\u5c06\u6295\u653e\u7684\u5e7f\u544a\u8d26\u53f7\u8bbe\u7f6e\u6210\u5b9a\u4f4d\u56fd\u5bb6\u7684\u65f6\u533a\u3002    9 

<\/strong><\/em><\/strong>Q\uff1a\u63d0\u9ad8\u8f6c\u5316\u7684\u6280\u5de7\uff1f<\/strong>A\uff1a<\/strong>1. \u5ba2\u6237\u4ece\u70b9\u51fb\u9875\u9762\u5230\u8d2d\u4e70\u4e0b\u5355\uff0c\u6574\u4e2a\u6d41\u7a0b\u662f\u5426\u987a\u7545\u3002\u652f\u4ed8\u6e20\u9053\u662f\u5426\u80fd\u6ee1\u8db3\u6295\u653e\u7684\u5730\u533a\u3002\u6bd4\u5982\u6709\u4e9b\u5730\u65b9\u4e60\u60ef\u7528paypal\uff0c\u6709\u4e9b\u5730\u65b9\u4e60\u60ef\u94f6\u8054\u652f\u4ed8\u7b49\u3002 2. \u4ece\u4ea7\u54c1\u770b\uff0c\u6211\u7684\u4ea7\u54c1\u662f\u5426\u5438\u5f15\u4eba\u3002 3. \u4ece\u5e7f\u544a\u89d2\u5ea6\u770b\uff0c\u6211\u7684\u53d7\u4f17\u662f\u5426\u7cbe\u51c6\u3002\u56e0\u4e3a\u8d8a\u7cbe\u51c6\uff0c\u8f6c\u5316\u7387\u80af\u5b9a\u662f\u8d8a\u9ad8\u7684\u3002    10 
<\/strong><\/em><\/strong>
Q\uff1aFB\u540e\u53f0\u4f18\u5316\u89c4\u5219\u662f\u4ec0\u4e48\uff1f<\/strong>A\uff1a<\/strong>conversion\u5e7f\u544a\u4f1a\u6839\u636e\u4f18\u5316\u5e08\u8bbe\u7f6e\u597d\u7684\u8f6c\u5316\u76ee\u6807\uff0c\u548c\u4f18\u5316\u65b9\u5f0f\u8fdb\u884c\u4f18\u5316\u3002\u7ed3\u5408\u51fa\u4ef7\u7cfb\u7edf\u7684\u8c03\u6574\u5e7f\u544a\u3002    11 <\/strong><\/em><\/strong>Q\uff1a\u5e7f\u544a\u6295\u653e\u6280\u5de7\uff1f<\/strong>A\uff1a<\/strong>\u5927\u90e8\u5206\u7535\u5546\u7c7b\u578b\u5e7f\u544a\u7684\u6295\u653e\u8bbe\u7f6e\u57fa\u672c\u5927\u540c\u5c0f\u5f02\uff0c\u6700\u591a\u53d8\u7684\u90fd\u662f\u5728\u53d7\u4f17\u8bbe\u7f6e\u548c\u7d20\u6750\u4e0a\u3002 \u5982\u679c\u8bf4\u662f\u6295\u653e\u6280\u5de7\u53ef\u4ee5\u591a\u53bb\u5c1d\u8bd5\u4e0bFB\u7684\u4e00\u4e9b\u65b0\u7248\u4f4d\u6216\u8005\u65b0\u7684\u5e7f\u544a\u5f62\u5f0f\u3002 \u5bf9\u4e8e\u5f88\u591a\u6295\u653e\u4e0d\u540c\u7c7b\u578b\u4ea7\u54c1\u7684\u5ba2\u6237\u603b\u80fd\u627e\u5230\u60ca\u559c\uff0c\u4f8b\u5982\uff1aIG story,collection,\u5927\u5bb6\u90fd\u5728\u6295\u7684PPE\u3002    12 

<\/strong><\/em><\/strong>Q\uff1a\u5e7f\u544a\u4e0eCPM\u7684\u5173\u7cfb\uff1f<\/strong>A\uff1a<\/strong>CPM\u4e0d\u662f\u51b3\u5b9a\u5e7f\u544a\u6536\u8d39\u7684\u6807\u51c6\uff0c\u4f46\u5e7f\u544a\u7684\u8d28\u91cf\u4f1a\u5f71\u54cdCPM\u7684\u9ad8\u4f4e\u3002    13 

<\/strong><\/em><\/strong>Q\uff1a\u8bbe\u7f6e\u5e7f\u544a\u4e2d\u7684\u90a3\u4e9b\u56e0\u7d20\u70b9\u4f1a\u9020\u6210CPM\u7684\u9ad8\u4f4e\uff1f<\/strong>A\uff1a<\/strong>\u6240\u6709\u3002    14 <\/strong><\/em><\/strong>Q\uff1a\u4e24\u4e2a\u5e7f\u544a\uff0c\u7d20\u6750\u7b49\u5404\u65b9\u9762\u90fd\u4e00\u6a21\u4e00\u6837\uff0c\u5343\u5c55\u5374\u4f1a\u51fa\u73b0\u4e0d\u4e00\u6837\u7684\u6570\u503c\u7684\u539f\u56e0\uff1f<\/strong>A\uff1a<\/strong>\u4e00\u6761\u5e7f\u544a\u521a\u5f00\u59cb\u8dd1\u7684\u65f6\u5019\u7ed9\u7684\u662f\u5708\u5b50\u91cc\u9762\u7684A\uff0c\u6211\u5b9a\u4f4d\u7684A\u8fd9\u4e2a\u6c60\u5b50\u91cc\u9762\u7684\u4eba\u6709\u66f4\u591a\u6211\u4eec\u60f3\u8981\u7684\u4ea7\u751f\u8f6c\u5316\u7684\u53d7\u4f17\uff0c\u4ed6\u7684\u5360\u6bd4\u6bd4\u8f83\u9ad8\uff0c\u90a3\u4ed6\u7684CPM\u5c31\u4f1a\u7b2c\u4e00\u70b9\u3002 \u90a3\u5982\u679c\u8fd9\u4e2a\u6c60\u5b50\u91cc\u80fd\u591f\u4ea7\u751f\u8f6c\u5316\u7684\u53d7\u4f17\u5360\u6bd4\u6bd4\u8f83\u4f4e\uff0c\u90a3\u4ed6\u7684\u8f6c\u5316\u6548\u679c\u5c31\u4f1a\u4e0d\u90a3\u4e48\u597d\u3002\u8fd9\u65f6\u5019\u5343\u5c55\u5c31\u4f1a\u6bd4\u8f83\u9ad8\u3002 \u53e6\u5916\uff0c\u5e7f\u544a\u6295\u653e\u4e0d\u80fd\u53ea\u662f\u5728\u4e00\u5c0f\u6bb5\u65f6\u95f4\u5185\u53bb\u6839\u636e\u5b83\u7684\u6570\u636e\u53bb\u5224\u65ad\u5e7f\u544a\u7684\u597d\u574f\uff0c\u800c\u662f\u8981\u7ecf\u8fc7\u4e00\u6bb5\u65f6\u95f4\u7684\u89c2\u5bdf\u3002<\/strong> \u6ca1\u6709\u54ea\u4e2a\u5e7f\u544a\u5728\u4e00\u5f00\u59cb\u6295\u653e\u7684\u65f6\u5019\uff0c\u5b83\u7684CPM\u5c31\u4f1a\u8fbe\u5230\u5728\u8fd9\u4e2a\u884c\u4e1a\u6216\u8005\u8fd9\u4e2a\u5730\u533a\u7406\u60f3\u503c\u3002 \u6b63\u662f\u56e0\u4e3a\u4e00\u5f00\u8dd1\u7684\u4eba\u7fa4\u4e0d\u4e00\u6837\uff0c\u5bfc\u81f4\u540e\u9762\u7684\u4f18\u5316\u6709\u504f\u5dee\uff0c\u800c\u8fd9\u4e2a\u504f\u5dee\u5c31\u4f1a\u5bfc\u81f4\u4f60\u5448\u73b0\u51fa\u6765\u7684\u6570\u636e\u4f1a\u662f\u4e0d\u4e00\u6837\u7684\u3002    15 

<\/strong><\/em><\/strong>Q\uff1a\u5e7f\u544a\u7684\u5dee\u8bc4\u4f1a\u4e0d\u4f1a\u5f71\u54cd\u8fd9\u4e2a\u5e16\u5b50\uff1f<\/strong>A\uff1a<\/strong>\u4f1a\u7684\u3002 \u5dee\u8bc4\u592a\u591a\uff0c\u5e7f\u544a\u8bc4\u5206\u4f1a\u4f4e\uff0cFB\u7ed9\u7684\u5c55\u793a\u7684\u6b21\u6570\u5c31\u4f1a\u51cf\u5c11\uff0c\u90a3\u5343\u5c55\u5c31\u4f1a\u53d8\u9ad8\u3002\u4e3a\u4ec0\u4e48\u540c\u6837\u7684\u94b1\u5c55\u793a\u7684\u6b21\u6570\u4f1a\u4e0d\u4e00\u6837\uff0c\u5c31\u662f\u56e0\u4e3a\u673a\u5668\u5224\u5b9a\u8fd9\u4e2a\u5e7f\u544a\u8bc4\u5206\u9ad8\uff0c\u7ed9\u7684\u5c55\u793a\u6b21\u6570\u5c31\u591a\uff0c\u5343\u5c55\u5c31\u4f1a\u4f4e\u3002\u53cd\u4e4b\uff0c\u540c\u7406\u3002    16 

<\/strong><\/em><\/strong>Q\uff1a\u5e16\u5b50\u53d1\u51fa\u53bb\u4e4b\u540e\u662f\u5426\u80fd\u6709\u4e00\u6b21\u66f4\u6539\u7684\u673a\u4f1a\uff1f<\/strong>A\uff1a<\/strong>\u5e16\u5b50\u53d1\u51fa\u53bb\u4e4b\u540e\uff0c\u53ea\u8981\u6709\u7f16\u8f91\u6743\u9650\u7684\u90fd\u53ef\u4ee5\u4fee\u6539\u5e16\u5b50\uff0c\u4f46\u662f\u4e00\u65e6\u5e16\u5b50\u7528\u4e8e\u5e7f\u544a\u6295\u653e\u4e4b\u540e\uff0c\u90a3\u5e16\u5b50\u5c31\u65e0\u6cd5\u4fee\u6539\u3002    17 

<\/strong><\/em><\/strong>Q\uff1a\u5e73\u53f0\u673a\u5668\u5b66\u4e60\u9636\u6bb5\u8fbe\u6210\u9884\u8ba1\u8d2d\u7269\u4e4b\u540e\uff0c\u8f6c\u5316\u53d8\u5dee\u4e86\u662f\u600e\u4e48\u56de\u4e8b\uff1f<\/strong>A\uff1a<\/strong>\u7cfb\u7edf\u663e\u793a\u5b66\u4e60\u9636\u6bb5\u5df2\u7ecf\u5b8c\u6210\u201c\u8fd9\u4e2a\u63d0\u793a\u53ea\u662f\u7cfb\u7edf\u5224\u65ad\uff0c\u7ed9\u4e88\u5e7f\u544a\u6295\u653e\u8005\u4e00\u4e2a\u4fe1\u53f7\uff0c\u5e76\u4e0d\u4f1a\u6539\u53d8\u5e7f\u544a\u6295\u653e\u4efb\u4f55\u4e1c\u897f\uff0c\u662f\u7cfb\u7edf\u63d0\u793a\u5e7f\u544a\u53ef\u80fd\u4f1a\u8fdb\u5165\u6bd4\u8f83\u5e73\u7a33\u6295\u653e\u9636\u6bb5\u3002 \u5e76\u4e0d\u662f\u4ee3\u8868\u8fd9\u4e2a\u5e7f\u544a\u5c31\u5f88\u5b8c\u7f8e\u4e86\uff0c\u6211\u4eec\u8fd8\u662f\u8981\u770b\u6570\u636e\u3002\u53e6\u5916\uff0c50 \u6b21\u4f18\u5316\u4e8b\u4ef6\u662f\u6211\u4eec\u7684\u4e00\u822c\u6807\u51c6\uff0c\u4f46\u7279\u5b9a\u5e7f\u544a\u7ec4\u5b9e\u9645\u9700\u8981\u7684\u6570\u91cf\u53ef\u80fd\u56e0\u5176\u5177\u4f53\u7279\u70b9\u548c\/\u6216\u6295\u653e\u65f6\u7684\u5e02\u573a\u6761\u4ef6\u800c\u5f02\u3002 \u5982\u679c\u8f6c\u5316\u53d8\u5dee\uff0c\u53ef\u4ee5\u5173\u6389\u5e7f\u544a\uff0c\u8fdb\u884c\u4f18\u5316\u53d7\u4f17\u521b\u5efa\u65b0\u5e7f\u544a or \u590d\u5236\u4e00\u6837\u7684\u5e7f\u544a or \u8fc7\u4e00\u9635\u5b50\u518d\u5f00\u542f\u4e4b\u524d\u8f6c\u5316\u597d\u7684\u5e7f\u544a\u3002<\/strong><\/p>\n\n\n\n

 18 

<\/strong><\/em><\/strong>Q\uff1a\u5982\u4f55\u5ef6\u957f\u4ea7\u54c1\u751f\u547d\u5468\u671f\uff1f<\/strong>A\uff1a<\/strong>1. \u53d7\u4f17\u8303\u56f4\u5c3d\u91cf\u5927\uff1b 2. \u591a\u6d4b\u8bd5\u4e0d\u540c\u7d20\u6750\uff1b 3. \u56fd\u5bb6\u5b9a\u4f4d\u53ef\u4ee5\u66f4\u6362\u3002<\/p>\n\n\n\n

 19 

<\/strong><\/em><\/strong>Q\uff1a\u5e7f\u544a\u5e94\u8be5\u5982\u4f55\u4f18\u5316\uff1f\uff08\u8be5\u9898\u4e0a\u9762\u5df2\u7ecf\u6709\u63d0\u5230\uff0c\u7ed3\u5408\u4e0a\u9762\u7684\u7b54\u6848\u4e00\u8d77\u53c2\u8003\uff09<\/strong>A\uff1a<\/strong>\u4f18\u5316\u673a\u5236\u4e0a\u9762\u6709\u63d0\u53ca\uff0c\u5e7f\u544a\u6bcf\u4e2a\u5c42\u7ea7\u7684\u8bbe\u7f6e\u90fd\u4f1a\u5f71\u54cd\u5230\u5e7f\u544a\u7684\u4f18\u5316\u65b9\u5411\u3002 \u5f53\u65f6\u6700\u91cd\u8981\u7684\u5f71\u54cd\u53d6\u51b3\u4e8e\uff1a\u51fa\u4ef7\u3001\u5b9a\u4f4d\u3001\u7d20\u6750\uff0c\u53d7\u4f17\u5171\u540c\u5f71\u54cd\u5e7f\u544a\u7684\u4f18\u5316\u65b9\u5411\uff1aobjective\uff0ccoversion\uff0coptimization for\uff1f    20 

<\/strong><\/em><\/strong>Q\uff1a\u5206\u65f6\u95f4\u6bb5\u6295\u653e\u600e\u4e48\u7406\u89e3\u548c\u64cd\u4f5c\uff1f<\/strong>A\uff1a<\/strong>\u5b89\u6392\u5e7f\u544a\u5728\u6307\u5b9a\u65f6\u95f4\u3001\u6307\u5b9a\u5929\u6570\u6295\u653e\u3002 <\/strong>only for lifetime budget<\/strong> \u5e7f\u544a\u5728\u4e00\u5929\u4e2d\u82b1\u8d39\u7684\u5206\u914d\u662f\u53d6\u51b3\u4e8e\u6295\u653e\u53d7\u4f17\u5728\u54ea\u4e9b\u65f6\u95f4\u6bb5\u6bd4\u8f83\u6d3b\u8dc3\uff0c\u90a3\u4e48\u5728\u8fd9\u4e2a\u65f6\u95f4\u6bb5\u5185\u4f1a\u5c06\u5e7f\u544a\u5c55\u793a\u66f4\u591a\uff0c\u5982\u679c\u5728\u67d0\u4e2a\u65f6\u95f4\u6bb5\u82b1\u8d39\u591a\u4f46\u662f\u6ca1\u6709\u6210\u6548\uff1f \u8861\u91cf\u5e7f\u544a\u6210\u6548\u4e0d\u80fd\u53ea\u770b\u4e00\u5929\u4e2d\u7684\u67d0\u4e2a\u65f6\u95f4\u6bb5\uff0cFB\u7684\u5e7f\u544a\u7cfb\u7edf\u5bf9\u4e8e\u6bcf\u4e2a\u5c55\u793a\u90fd\u662f\u6709\u6548\u7684\uff0c\u80fd\u591f\u79ef\u7d2f\u6570\u636e\u53bb\u8861\u91cf\u4e0b\u4e00\u6b21\u5c55\u793a\u7684\u65b9\u5411\u3002<\/strong> \u5efa\u8bae\u53ef\u4ee5\u591a\u770b\u51e0\u5929\u7684\u6570\u636e\uff0c\u6216\u8005\u5982\u679c\u4e00\u76f4\u5728\u8fd9\u6bb5\u65f6\u95f4\u90fd\u4e0d\u597d\u5176\u4ed6\u65f6\u95f4\u6bb5\u597d\u7684\u8bdd\u53ef\u4ee5\u5206\u65f6\u6bb5\u6295\u653e\u3002 <\/p>\n\n\n\n

 21 

<\/strong><\/em><\/strong>Q\uff1a\u4ec0\u4e48\u662f\u81ea\u5b9a\u4e49\u53d7\u4f17\uff1f<\/strong>A\uff1a<\/strong>\u4f60\u53ef\u4ee5\u4f7f\u7528\u90ae\u7bb1\u3001\u624b\u673a\u53f7\u3001Facebook pixel\u6216SDK\u6765\u521b\u5efa\u5e76\u4fdd\u5b58\u5e7f\u544a\u76ee\u6807\u53d7\u4f17\u3002 \u6240\u521b\u5efa\u7684\u81ea\u5b9a\u4e49\u53d7\u4f17\u5c31\u4f1a\u662f\u4f60\u7f51\u7ad9\u6700\u6838\u5fc3\u7684\u90a3\u90e8\u5206\u53d7\u4f17\uff0cFB\u8fd8\u53ef\u4ee5\u6839\u636e\u81ea\u5b9a\u4e49\u53d7\u4f17\u53bb\u521b\u5efa\u7c7b\u4f3c\u53d7\u4f17\uff0c\u4ece\u800c\u8fbe\u5230\u7cbe\u51c6\u7684\u62d3\u5c55\u65b0\u53d7\u4f17\u7684\u6548\u679c\u3002 \u521b\u5efa\u81ea\u5b9a\u4e49\u53d7\u4f17\u6700\u5c11500\u4e2a\u6570\u636e\u4ee5\u4e0a\u3002<\/strong><\/p>\n\n\n\n

 22 

<\/strong><\/em><\/strong>Q\uff1a\u4ec0\u4e48\u662f\u7ade\u4ef7\uff1f<\/strong>A\uff1a<\/strong>\u7ade\u4ef7\u662f\u4e00\u4e2a\u6570\u5b57\uff0c\u8868\u793a\u60a8\u8ba4\u4e3a\u76ee\u6807\u53d7\u4f17\u4e2d\u67d0\u7528\u6237\u7684\u4f18\u5316\u4e8b\u4ef6\u4ef7\u503c\u3002 \u6211\u4eec\u4f1a\u6839\u636e\u60a8\u6240\u9009\u62e9\u7684\u7ade\u4ef7\u7b56\u7565\u8bbe\u7f6e\u7ade\u4ef7\uff0c\u53ef\u80fd\u5305\u62ec\u6839\u636e\u5177\u4f53\u7ade\u62cd\u60c5\u51b5\u63d0\u9ad8\u6216\u964d\u4f4e\u7ade\u4ef7\uff0c\u8fd9\u4e5f\u79f0\u4e3a\u201c\u5747\u8861\u8c03\u6574 \u201d\u7ade\u4ef7\u3002\uff08\u53ea\u6709\u5728\u5e7f\u544a\u7ec4\u8868\u73b0\u4e0d\u4f73 \u6216\u60a8\u9009\u62e9\u52a0\u901f\u6295\u653e\u65f6\uff0c\u6211\u4eec\u624d\u4e0d\u4f1a\u5747\u8861\u8c03\u6574\u7ade\u4ef7\u3002\uff09 \u5982\u679c\u60a8\u66f4\u60f3\u5145\u5206\u53d1\u6325\u9884\u7b97\u7684\u4ef7\u503c\uff0c\u5efa\u8bae\u60a8\u9009\u62e9\u6700\u4f4e\u8d39\u7528\u7ade\u4ef7\u7b56\u7565\u3002\u5982\u679c\u60a8\u66f4\u60f3\u7ef4\u6301\u7a33\u5b9a\u7684\u5355\u6b21\u4f18\u5316\u4e8b\u4ef6\u5e73\u5747\u8d39\u7528\uff0c\u5efa\u8bae\u60a8\u9009\u62e9\u76ee\u6807\u8d39\u7528\u7ade\u4ef7\u7b56\u7565\u3002  <\/p>\n\n\n\n

 23 

<\/strong><\/em><\/strong>Q\uff1a\u5e7f\u544a\u8bcd\u7684\u957f\u5ea6\u5bf9\u5343\u5c55\u4f1a\u4e0d\u4f1a\u6709\u5f71\u54cd\uff1f\u5f71\u54cd\u6709\u591a\u5927\uff1f<\/strong>A\uff1a<\/strong>\u53ea\u8981\u4e0d\u8981\u6709\u654f\u611f\u7684\u8bcd\u8bed\u662f\u4e0d\u4f1a\u5f71\u54cdCPM\u7684\uff0c\u4f46\u662f\u5982\u679c\u662f\u7d20\u6750\u4e0a\u7684\u6587\u6848\uff0c\u8d85\u8fc7\u56fe\u7247\u768420%\uff0c\u4f1a\u5f71\u54cdCPM\u3002 \u5982\u679c\u5e7f\u544a\u8bed\u7684\u6587\u6848\u5f88\u5438\u5f15\u4eba\uff0c\u7ed9\u4f60\u7684\u5e7f\u544a\u8d34\u5e26\u6765\u6bd4\u8f83\u597d\u7684\u4e92\u52a8\u6216\u8005\u8bc4\u5206\uff0c\u5219\u4f1a\u964d\u4f4e\u4f60\u7684\u5343\u5c55\u3002    24 

<\/strong><\/em><\/strong>Q\uff1a\u600e\u4e48\u964dCPM\u63d0\u5347\u8f6c\u5316\uff1f<\/strong>A\uff1a<\/strong>\u53ef\u4ee5\u8c03\u6574\u7d20\u6750\uff0c\u53d7\u4f17\uff0c\u6587\u6848\u8fd9\u4e9b\u3002\u63d0\u9ad8\u5e7f\u544a\u76f8\u5173\u5f97\u5206\u3002\u5728\u5343\u5c55\u5f88\u9ad8\u7684\u60c5\u51b5\u4e0b\uff0c\u4e0d\u5efa\u8bae\u9ad8\u9884\u7b97\u53bb\u8dd1\u5e7f\u544a\uff0c\u6015\u5e7f\u544a\u5d29\u6389\u3002 \u901a\u8fc7\u5404\u79cd\u4f18\u5316\u540e\u5343\u5c55\u964d\u4f4e\u4e86\u518d\u53bb\u589e\u52a0\u9884\u7b97\u6269\u91cf\u3002 \u5982\u679c\u5355ROI\u5f88\u597d\uff0c\u5343\u5c55\u4e5f\u5f88\u9ad8\uff0c\u8fd9\u79cd\u60c5\u51b5\u4e0b\u53ef\u4ee5\u5148\u4fdd\u7559\u8fd9\u4e2a\u5e7f\u544a\uff0c\u540c\u65f6\u53bb\u590d\u5236\u6216\u8005\u5f00\u4e00\u4e2a\u65b0\u7684\u7ec4\uff0c\u5c1d\u8bd5\u628a\u5343\u5c55\u964d\u4e0b\u6765\uff0c\u518d\u770b\u8fd9\u4e9b\u7ec4\u4e4b\u95f4\u7684\u6570\u636e\u5dee\u5f02\uff0c\u51b3\u5b9a\u7ec4\u7684\u53bb\u7559\u3002 \u5f53\u5343\u5c55\u5f88\u9ad8\uff0croi\u4e5f\u5f00\u59cb\u4e0b\u964d\u7684\u65f6\u5019\uff0c\u8fd9\u4e2a\u65f6\u5019\u5e7f\u544a\u53ef\u4ee5\u5173\u6389\u4e86\u3002<\/p>\n\n\n\n

 25 

<\/strong><\/em><\/strong>Q\uff1a\u662f\u4e0d\u662f\u6d41\u91cf\u6708\u7cbe\u51c6\u5c31\u8d8a\u8d35\uff1f<\/strong>A\uff1a<\/strong>\u662f\u7684    26 

<\/strong><\/em><\/strong>Q\uff1a\u540c\u4e00\u4e2a\u5e16\u5b50\uff0c\u540c\u4e00\u4e2a\u53d7\u4f17\uff0c\u540c\u4e00\u4e2a\u7d20\u6750\u548c\u6587\u6848\u5728\u540c\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217\u91cc\u9762\uff0c\u4f1a\u4e0d\u4f1a\u5b58\u5728\u6076\u6027\u7ade\u4e89\uff1f<\/strong>A\uff1a<\/strong>\u7ade\u4e89\u80af\u5b9a\u662f\u5b58\u5728\u7684\u3002 \u4f46\u662f\u5176\u4ed6\u5e7f\u544a\u4e3b\u4e5f\u662f\u4f1a\u8dd1\u4f60\u6295\u7684\u90a3\u4e9b\u53d7\u4f17\u7684\uff0c\u81ea\u5df1\u8ddf\u81ea\u5df1\u7ade\u4e89\u597d\u8fc7\u5176\u4ed6\u5e7f\u544a\u4e3b\u8ddf\u4f60\u62a2\u91cf\uff0c\u80fd\u628a\u8fd9\u4e9b\u53d7\u4f17\u8f6c\u5316\u6210\u81ea\u5df1\u7f51\u7ad9\u7684\u7528\u6237\u624d\u662f\u6295\u5e7f\u544a\u7684\u5173\u952e\u3002<\/p>\n\n\n\n

 27 

<\/strong><\/em><\/strong>Q\uff1a\u65b0\u8d26\u53f7\u548c\u8001\u8d26\u53f7\u5bf9\u5343\u5c55\u662f\u4f1a\u6709\u5f71\u54cd\u7684\uff1f<\/strong>A\uff1a<\/strong>FB\u4f1a\u5bf9\u8d26\u53f7\u6709\u4e00\u5b9a\u7684\u8bc4\u5206\uff0c\u8bc4\u5206\u6765\u81ea\u8001\u8d26\u53f7\u66fe\u7ecf\u8dd1\u8fc7\u7684\u4ea7\u54c1\u3001\u65b0\u8001\u8d26\u53f7\u7684\u4e3b\u9875\u7b49\u7b49\u3002    28 

<\/strong><\/em><\/strong>Q\uff1a\u4ee5\u524d\u6295\u653e\u7684\u4ea7\u54c1\u56e0\u4e3a\u8d26\u53f7\u539f\u56e0\u53bb\u5230\u53e6\u5916\u4e00\u4e2a\u8d26\u53f7\u53bb\u6295\u653e\uff0c\u7d20\u6750\uff0c\u53d7\u4f17\uff0c\u6392\u671f\u7b49\u7b49\u4e2a\u65b9\u9762\u56e0\u7d20\u90fd\u4e00\u6837\u7684\u60c5\u51b5\u4e0b\u4e3a\u4ec0\u4e48\u4f1a\u51fa\u73b0\u4e00\u4e2a\u6570\u636e\u597d\uff0c\u4e00\u4e2a\u6570\u636e\u5dee\uff1f<\/strong>A\uff1a<\/strong>\u6bcf\u4e00\u4e2a\u5e7f\u544a\u5728\u5f00\u59cb\u6295\u653e\u7684\u521d\u671f\u90fd\u4f1areach\u5230\u4e0d\u540c\u7684\u4e00\u7fa4\u4eba\uff0c\u8fd9\u7fa4\u4eba\u5f53\u5929\u7684\u4e3b\u89c2\u60c5\u7eea\u4e5f\u662f\u4e0d\u4e00\u6837\u7684\u3002\u8fd9\u7fa4\u4eba\u4f1a\u5f71\u54cd\u4f60\u7684\u5e7f\u544a\u4e00\u5f00\u59cb\u7684\u8868\u73b0\u548c\u4f18\u5316\u7684\u65b9\u5411\u3002 <\/p>\n\n\n\n

 29 

<\/strong><\/em><\/strong>Q\uff1a\u4e00\u4e2a\u5e16\u5b50\u8bc4\u8bba\u90fd\u662f\u597d\u8bc4\uff0c\u800c\u4e14\u70b9\u51fb\u8f6c\u5316\u90fd\u5f88\u9ad8\uff0c\u8d26\u6237\u4e5f\u662f\u8dd1\u540c\u7c7b\u76ee\u7684\u8001\u8d26\u6237\uff0c\u4e3a\u4ec0\u4e48\u4f1a\u51fa\u73b0\u5343\u5c55\u5f88\u9ad8\u7684\u60c5\u51b5\uff1f<\/strong>A\uff1a<\/strong>CPM\u9ad8\u4e3b\u8981\u662f\u7531\u4e8e\u4f60\u7684\u5b9a\u4f4d\u7684\u53d7\u4f17\u4e0d\u591f\u7cbe\u51c6\uff0c\u5efa\u8bae\u53ef\u4ee5\u591a\u4f18\u5316\u53d7\u4f17\u6216\u8005\u8c03\u6574\u7d20\u6750\u53bb\u9002\u5e94\u53d7\u4f17\u3002 \u8fd9\u4e2a\u65f6\u671f\u4e0d\u5efa\u8bae\u4e00\u6761\u5e7f\u544a\u8dd1\u592a\u5927\u9884\u7b97\uff0c\u4e0d\u7136\u4e00\u65e6\u5d29\u4e86\u4f1a\u5f88\u4e8f\uff0c\u5148\u5c0f\u9884\u7b97\u591aad sets\u7684\u8dd1\u5230CPM\u964d\u4e0b\u6765\u518d\u53bb\u6269\u91cf\u3002 <\/p>\n\n\n\n

 30 

<\/strong><\/em><\/strong>Q\uff1a\u7cfb\u5217\u9884\u7b97\u548c\u7ec4\u9884\u7b97\u7684\u533a\u522b\u662f\u4ec0\u4e48\uff1f\u5982\u679c\u5173\u6389\u4e00\u4e2a\u7ec4\uff0c\u4f1a\u4e0d\u4f1a\u5bf9\u7cfb\u5217\u9884\u7b97\u91cc\u9762\u7684\u5176\u4ed6\u7ec4\u9020\u6210\u5f71\u54cd\uff1f<\/strong>A\uff1a<\/strong>\u7cfb\u5217\u9884\u7b97\u662f\u5c06\u5e7f\u544a\u9884\u7b97\u7684\u5c42\u7ea7\u518d\u5f80\u4e0a\u632a\uff0c\u5bfc\u81f4\u5f71\u54cd\u6bcf\u6761\u5e7f\u544a\u82b1\u8d39\u7684\u56e0\u7d20\u66f4\u591a\uff08\u5b9a\u4f4d\uff0c\u7ade\u4ef7\u7b56\u7565\uff0c\u4f18\u5316\u65b9\u5411\uff0c\u7d20\u6750\uff0c\u6587\u6848\u7b49\uff09\u3002 \u5982\u679c\u5e7f\u544a\u7cfb\u5217\u4e2d\uff0c\u5173\u6389\u4e00\u4e2a\u5e7f\u544a\u5bf9\u5176\u4ed6\u5e7f\u544a\u7684\u5f71\u54cd\u53ea\u6709\u91cd\u65b0\u5206\u914d\u6574\u4e2a\u5e7f\u544a\u7cfb\u5217\u91cc\u7684\u6bcf\u4e2a\u5e7f\u544a\u7ec4\u7684\u82b1\u8d39\uff0c\u4e0d\u4f1a\u5f71\u54cd\u5176\u4ed6\u7684\u4e1c\u897f\u3002 \u5e7f\u544a\u7cfb\u5217\u52a0\u51cf\u9884\u7b97\u4e0d\u4f1a\u5f71\u54cd\u5e7f\u544a\u7ec4\u7684\u4f18\u5316\u65b9\u5411\uff0c\u53ea\u4f1a\u5f71\u54cd\u6bcf\u6761\u5e7f\u544a\u7ec4\u7684\u5e7f\u544a\u82b1\u8d39\u3002<\/strong> \u76f8\u5f53\u4e8e\u7ed9\u7cfb\u5217\u91cc\u9762\u5176\u4ed6\u7684\u7ec4\u52a0\u4e86\u9884\u7b97\u4e00\u4e2a\u9053\u7406\u3002\u5982\u679c\u8fd9\u4e9b\u7ec4\u5f53\u4e2d\u6709\u4e9b\u7ec4\u6570\u636e\u6bd4\u8f83\u597d\uff0c\u90a3\u52a0\u7684\u9884\u7b97\u6bd4\u4f8b\u4e5f\u4f1a\u591a\u4e00\u4e9b\u3002<\/p>\n\n\n\n

 31 <\/strong><\/em><\/strong>Q\uff1a\u4e3a\u4ec0\u4e48\u4e00\u4e2a\u8d26\u53f7\u8dd1\u4efb\u4f55\u4ea7\u54c1\u5343\u5c55\u90fd\u5f88\u9ad8\u7684\u539f\u56e0\uff1f<\/strong>A\uff1a<\/strong>\u53ef\u80fd\u8d26\u53f7\u6709\u95ee\u9898\u3002\u540c\u65f6\u5e7f\u544a\u7684\u5404\u56e0\u7d20\u4e5f\u6709\u53ef\u80fd\u5bfc\u81f4\u5343\u5c55\u9ad8\u3002<\/p>\n\n\n\n

 32 <\/strong><\/em><\/strong>Q\uff1a\u6bd4\u5982\u522b\u4eba\u8dd1\u7684\u4e00\u6b3e\u7206\u6b3e\uff0c\u6211\u76f4\u63a5\u62ff\u53d6\u4eba\u5bb6\u7684\u8be6\u60c5\u548c\u5e7f\u544a\u7d20\u6750\uff0c\u80fd\u5426\u76f4\u63a5\u8d77\u91cf\uff0c\u76f4\u63a5\u8d77\u91cf\u7684\u6982\u7387\u5927\u4e0d\u5927\uff1f<\/strong>A\uff1a<\/strong>\u5982\u679c\u662f\u7206\u54c1\uff0c\u6982\u7387\u80af\u5b9a\u5927\u3002 \u5f71\u54cd\u4ea7\u54c1\u8d77\u91cf\u7684\u56e0\u7d20\u6709\u5f88\u591a\uff0c\u6bd4\u5982\u524d\u9762\u8bf4\u7684\u8d26\u53f7\u3001\u4ea7\u54c1\u7f51\u7ad9\u7b49\u7b49\uff0c\u4f46\u662f\u5177\u4f53\u8fd8\u662f\u4ece\u591a\u65b9\u9762\u53bb\u8c03\u6574\u4f18\u5316\u3002 \u5c31\u50cf\u5e02\u9762\u4e0a\u9762\u6709\u5f88\u591a\u7684\u7206\u54c1\uff0c\u4f60\u53bb\u590d\u5236\uff0c\u672a\u5fc5\u5c31\u4e00\u5b9a\u80fd\u9500\u552e\u706b\u7206\u7684\u539f\u7406\u662f\u4e00\u6837\u7684\u3002    33 <\/strong><\/em><\/strong>Q\uff1aFB\u662f\u5426\u6709\u67e5\u91cd\u673a\u5236\uff1f\u6bd4\u5982FB\u4e0a\u9762\u5df2\u7ecf\u6709\u4e00\u4e2a\u8fd9\u6837\u7684\u89c6\u9891\uff0c\u518d\u51fa\u73b0\u4e00\u4e2a\u7c7b\u4f3c\u7684\uff0c\u4f1a\u4e0d\u4f1a\u7b2c\u4e8c\u4e2a\u89c6\u9891\u5c31\u4f1a\u88ab\u5224\u5b9a\u91cd\u590d\u89c6\u9891\uff0c\u4ece\u800c\u5f71\u54cd\u8fd9\u4e2a\u89c6\u9891\u7684\u70ed\u5ea6\u4ee5\u53ca\u8f6c\u5316\uff1f<\/strong>A\uff1a<\/strong>\u67e5\u4e0d\u5b8c\uff0c\u6ca1\u6709\u67e5\u91cd\u673a\u5236\u3002    34 <\/strong><\/em><\/strong>Q\uff1aA\u548cB\u6295\u540c\u6837\u7684\u4ea7\u54c1\u4f46\u662f\u7d20\u6750\u4e0d\u4e00\u6837\uff0c\u6295\u540c\u6837\u7684\u5730\u533a\uff0c\u540c\u6837\u7684\u53d7\u4f17\uff0cFB\u4f1a\u6839\u636e\u5e16\u5b50\u4e92\u52a8\/\u70ed\u5ea6\u5224\u5b9a\u5e16\u5b50\u4f18\u5148\u3002\u5373\u4f7f\u4e24\u4e2a\u5e16\u5b50\u5356\u7684\u662f\u540c\u4e00\u4e2a\u4ea7\u54c1\uff0cFB\u4f1a\u4efb\u7136\u4f1a\u4f18\u5148\u6295\u8868\u73b0\u597d\u7684\u90a3\u4e2a\u5e7f\u544a\u5417\uff1f<\/strong>A\uff1a<\/strong>\u662f\u7684\u3002 \u5982\u679c\u8fd9\u4e24\u4e2a\u5e7f\u544a\u662f\u6295\u7ed9\u540c\u4e00\u4e2a\u4eba\u7684\u8bdd\uff0c\u8fd8\u8981\u770b\u54ea\u4e2a\u5e7f\u544a\u7684\u51fa\u4ef7\u9ad8\uff0c\u51fa\u4ef7\u9ad8\u7684\u5148\u6295\u3002\u5982\u679c\u51fa\u4ef7\u4e00\u6837\u7684\u8bdd\uff0c\u8fd8\u662f\u4f1a\u5148\u6295\u8d34\u5b50\u70ed\u5ea6\u9ad8\u7684\u90a3\u4e2a\u7d20\u6750\u3002 \u76f8\u5173\u5f97\u5206\uff0c\u4f1a\u5f71\u54cd\u5e7f\u544a\u7684\u5c55\u793a\u3002<\/strong> \u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0cFB\u5224\u65ad\u7684\u4f9d\u636e\u4e0d\u662f\u4e24\u4e2a\u5e16\u5b50\u662f\u5426\u662f\u5076\u540c\u4e00\u4e2a\u4ea7\u54c1\uff0c\u4e3b\u8981\u8fd8\u662f\u4f9d\u636e\u4e24\u4e2a\u5e16\u5b50\u7684\u70ed\u5ea6\u3001\u6570\u636e\u3001\u8bc4\u5206\u53bb\u5224\u5b9a\u8c01\u4f18\u5148\u3002    35 

<\/strong><\/em><\/strong>Q\uff1a\u4e00\u4e2a3C\u7c7b\u7535\u5b50\u4ea7\u54c1\u548c\u4e00\u4e2a\u6d17\u8863\u7c89\u4e24\u4e2a\u4ea7\u54c1\u7684\u53d7\u4f17\uff0c\u5e7f\u544a\u9884\u7b97\u7b49\u90fd\u4e00\u6837\uff0c\u90a3\u4e2a\u4ea7\u54c1\u7684CPM\u9ad8\u4e00\u4e9b\uff1f<\/strong>A\uff1a<\/strong>CPM\u7684\u9ad8\u4f4e\u548c\u4ea7\u54c1\u672c\u8eab\u7684\u5c5e\u6027\u65e0\u5173\u3002\u5f71\u54cdCPM\u7684\u56e0\u7d20\u8fd8\u662f\u548c\u7d20\u6750\u3001\u53d7\u4f17\u3001\u6587\u6848\u7b49\u76f8\u5173\u3002 3C\u7c7b\u4ea7\u54c1\uff0c\u6bd4\u5982\u624b\u673a\u521a\u5f00\u59cb\u6d4b\u8bd5\u5f97\u5230\u7684\u90a3\u90e8\u5206\u8d35\u7684\u4eba\u7684\u53cd\u54cd\u6bd4\u8f83\u597d\uff0c\u4ece\u800c\u5230\u540e\u540e\u671fCPM\u7684\u6570\u636e\u90fd\u6bd4\u8f83\u8d35\u3002 \u800c\u5e76\u4e0d\u662f\u8bf4\u56e0\u4e3a\u6211\u8dd1\u7684\u662f\u624b\u673a\uff0c\u6240\u4ee5\u5c31\u8fd8\u662f\u5f88\u8d35\u3002\u90a3\u4e00\u4e9b\u4f4e\u4ef7\u503c\u4e1c\u897f\u8dd1\u51fa\u6765\u7684CPM\u4f9d\u7136\u5f88\u8d35\uff0c\u662f\u4e00\u4e2a\u9053\u7406\u3002    36 

<\/strong><\/em><\/strong>Q\uff1a\u50cf\u7d20\u5bf9\u5343\u5c55\u4f1a\u4e0d\u4f1a\u6709\u5f71\u54cd\uff1f\u6bd4\u5982\u4e00\u4e2a\u8d26\u6237\u4ed6\u7684\u50cf\u7d20\u4e00\u76f4\u90fd\u662f\u7528\u6765\u8dd1\u5bb6\u5c45\u5185\u7684\uff0c\u90a3\u6709\u4e00\u5929\u6211\u7a81\u7136\u7528\u5b83\u6765\u8dd13C\uff0c\u5343\u5c55\u4f1a\u4e0d\u4f1a\u6709\u5f71\u54cd\uff1f<\/strong>A\uff1a<\/strong>\u4e0d\u4f1a\u7684\u3002 \u50cf\u7d20\u53ea\u662f\u4e00\u4e2a\u6570\u636e\u8bb0\u5f55\u7684\u5de5\u5177\uff0c\u5982\u679c\u8be5\u8d26\u6237\u50cf\u7d20\u4e00\u76f4\u7528\u6765\u8dd1\u5bb6\u5c45\uff0c\u90a3\u4e48\u8fd9\u4e2a\u50cf\u7d20\u5c31\u79ef\u7d2f\u4e86\u5f88\u591a\u8d2d\u4e70\u5bb6\u5c45\u7c7b\u4ea7\u54c1\u7684\u53d7\u4f17\uff0c\u518d\u7528\u6765\u8dd1\u5bb6\u5c45\u4f1a\u6bd4\u8f83\u5bb9\u6613\u51fa\u5355\u3002 \u5728\u7528\u6765\u8dd13C\u76f8\u5f53\u4e8e\u8fd9\u4e2a\u50cf\u7d20\u91cd\u65b0\u4f1a\u53bb\u6293\u53d63C\u7c7b\u4ea7\u54c1\u7684\u53d7\u4f17\uff0c\u91cd\u65b0\u53bb\u79ef\u7d2f\u8fd9\u90e8\u5206\u4eba\u7684\u53d7\u4f17\uff0c\u800c\u548c\u5343\u5c55\u6ca1\u5173\u7cfb\u3002 <\/p>\n\n\n\n

\u00a037\u00a0

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\u539f\u6587\u94fe\u63a5\uff1ahttp:\/\/www.guxiaobei.com\/facebook-ads-answer-questions.html<\/p>\n","protected":false},"excerpt":{"rendered":"

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