{"id":28,"date":"2020-09-14T15:31:18","date_gmt":"2020-09-14T15:31:18","guid":{"rendered":"http:\/\/pays.com.cn\/?p=28"},"modified":"2020-09-14T15:31:19","modified_gmt":"2020-09-14T15:31:19","slug":"%e6%9c%89%e6%95%88%e6%8e%a7%e5%88%b6%e5%bb%a3%e5%91%8a%e9%a0%90%e7%ae%97%ef%bc%8c%e5%89%b5%e9%80%a0%e6%9b%b4%e5%a4%9a%e5%95%86%e6%a9%9f","status":"publish","type":"post","link":"https:\/\/pays.com.cn\/?p=28","title":{"rendered":"\u6709\u6548\u63a7\u5236\u5ee3\u544a\u9810\u7b97\uff0c\u5275\u9020\u66f4\u591a\u5546\u6a5f"},"content":{"rendered":"\n

\u73fe\u4eca\u5ee3\u544a\u63a8\u5ee3\u5df2\u7d93\u6210\u70ba\u773e\u591a\u4f01\u696d\u4e0d\u53ef\u5ffd\u8996\u7684\u4e00\u90e8\u5206\uff0c\u5404\u884c\u5404\u696d\u90fd\u5728\u6295\u653e\u5ee3\u544a\uff0c\u4f7f\u5f97\u5ee3\u544a\u7684\u7af6\u722d\u5728\u5404\u4f01\u696d\u4e2d\u8d8a\u4f86\u8d8a\u6fc0\u70c8\uff0c\u9019\u610f\u5473\u8457\u7528\u6236\u7684\u9078\u64c7\u4e5f\u6703\u8b8a\u591a\u3002\u6578\u64da\u986f\u793a\uff0c\u7121\u8ad6\u7528\u6236\u9700\u6c42\u662f\u88dd\u4fee\u3001\u751f\u6d3b\u7528\u54c1\u3001\u7f8e\u5bb9\u3001\u5bb6\u5c45\u9084\u662f\u5176\u4ed6\uff0c\u5927\u591a\u6578\u7528\u6236\u90fd\u6703\u63a1\u53d6\u8ca8\u6bd4\u4e09\u5bb6\u7684\u65b9\u5f0f\uff0c\u5c0d\u50f9\u9322\u3001\u670d\u52d9\u8cea\u91cf\u7b49\u9032\u884c\u6bd4\u8f03\uff0c\u9032\u800c\u4f5c\u51fa\u9078\u64c7\u3002<\/p>\n\n\n\n

Google Adwords \u6709\u8d85\u904e 180 \u842c\u7684\u5ee3\u544a\u5546\u4f7f\u7528\uff0c\u662f\u77e5\u540d\u7684\u641c\u5c0b\u63a8\u5ee3\u65b9\u5f0f\u4e4b\u4e00\u3002\u7cbe\u6e96\u8986\u84cb\u76ee\u6a19\u3001\u66f4\u5168\u9762\u7684\u63a7\u5236\u6b0a\u3001\u53ef\u8861\u91cf\u7684\u50f9\u503c\u56de\u5831\u662f\u5b83\u7684\u4e3b\u8981\u512a\u52e2\u3002<\/p>\n\n\n\n

\u6295\u653e Google \u7684\u5ee3\u544a\u5546\u5927\u90e8\u5206\u90fd\u6bd4\u8f03\u95dc\u5fc3\u5ee3\u544a\u8cbb\u7528\u548c\u5ee3\u544a\u6548\u679c\u3002\u4e8b\u5be6\u4e0a\u5ee3\u544a\u8cbb\u7528\u4e5f\u662f\u5f71\u97ff\u5ee3\u544a\u6548\u679c\u7684\u56e0\u7d20\u4e4b\u4e00\u3002\u6295\u653e\u5ee3\u544a\u4e3b\u9700\u8981\u6e05\u695a\u5ee3\u544a\u6295\u653e\u8853\u8a9e<\/a>\u4ee5\u53ca\u63a7\u5236\u597d\u5ee3\u544a\u9810\u7b97\u3002\u90a3\u9ebc\u5982\u4f55\u624d\u80fd\u63a7\u5236\u597d\u5ee3\u544a\u9810\u7b97\uff0c\u63d0\u9ad8\u5ee3\u544a\u6548\u679c\uff0c\u5275\u9020\u66f4\u591a\u7684\u5546\u6a5f\u5462\uff1f<\/p>\n\n\n\n

\"\"\/<\/figure><\/div>\n\n\n\n

\u660e\u78ba\u5ee3\u544a\u65e5\u9810\u7b97\u7684\u8a2d\u7f6e\u6a21\u5f0f<\/strong><\/p>\n\n\n\n

\u5ee3\u544a\u7684\u65e5\u9810\u7b97\u6709\u5169\u7a2e\u8a2d\u7f6e\u6a21\u5f0f\uff1a\u6a19\u6e96\u6295\u653e\u548c\u52a0\u901f\u6295\u653e\u3002<\/p>\n\n\n\n

\u901a\u904e\u8a2d\u7f6e\u6295\u653e\u65b9\u5f0f\u60a8\u53ef\u4ee5\u63a7\u5236\u9810\u7b97\u7684\u6301\u7e8c\u6642\u9593\u3002\u6a19\u6e96\u6295\u653e\u6703\u5c07\u60a8\u7684\u9810\u7b97\u5206\u914d\u5230\u5168\u5929\u7684\u4e0d\u540c\u6642\u9593\u6bb5\uff0c\u52a0\u901f\u6295\u653e\u7684\u9810\u7b97\u82b1\u8cbb\u901f\u5ea6\u66f4\u5feb\uff0c\u901a\u5e38\u7576\u5929\u4e00\u958b\u59cb\u5c31\u7528\u5b8c\u60a8\u7684\u9810\u7b97\u3002<\/p>\n\n\n\n

\u5982\u679c\u60a8\u7684\u5ee3\u544a\u7cfb\u5217\u53d7\u5230\u9810\u7b97\u7684\u9650\u5236\uff0c\u5247\u6709\u53ef\u80fd\u6703\u5728\u4e00\u5929\u5167\u904e\u65e9\u7528\u76e1\u5e73\u5747\u6bcf\u65e5\u9810\u7b97\uff0c\u5c0e\u81f4\u5ee3\u544a\u505c\u6b62\u5c55\u793a\u3002\u56e0\u6b64\u5c0d\u65bc\u5927\u591a\u6578\u5ee3\u544a\u5546\uff0c\u6211\u5011\u662f\u4e0d\u5efa\u8b70\u63a1\u7528\u201c\u52a0\u901f\u201d\u6295\u653e\u65b9\u5f0f\u3002\uff08\u64da\u6700\u65b0\u6d88\u606f\uff0c\u81ea2020\u5e744\u6708\u8d77\uff0c\u6240\u6709Google Ads\u5ee3\u544a\u7cfb\u5217\u985e\u578b\u5747\u5c07\u7121\u6cd5\u518d\u4f7f\u7528\u201c\u52a0\u901f\u201d\u9810\u7b97\u82b1\u8cbb\u65b9\u5f0f\u3002\uff09<\/p>\n\n\n\n

\u90a3\u63a1\u7528\u6a19\u6e96\u6295\u653e\uff0c\u600e\u6a23\u53ef\u4ee5\u628a\u9810\u7b97\u5408\u7406\u5206\u914d\u5230\u5168\u5929\u5404\u500b\u6642\u9593\u6bb5\u5462\uff1f\u9996\u5148\u8981\u5236\u5b9a\u4e00\u500b\u5408\u9069\u7684\u5ee3\u544a\u6295\u653eplan\uff0c\u518d\u6295\u5165\u6700\u5408\u9069\u7684\u9810\u7b97\u3002<\/p>\n\n\n\n

\"\"\/<\/figure><\/div>\n\n\n\n

\u672c\u671f\u6211\u5011\u5206\u4eab\u4e00\u500b\u5ba2\u6236\u6848\u4f8b\uff1a<\/strong><\/p>\n\n\n\n

\u884c\u696d\u80cc\u666f\uff1a\u6df1\u8015\u88dd\u4fee\u884c\u696d\uff0c\u627f\u5305\u5927\u5c0f\u5de5\u7a0b\u7684\u88dd\u4fee\u516c\u53f8\u3002<\/p>\n\n\n\n

\u6211\u5011\u91dd\u5c0d\u8a72\u516c\u53f8\u7684\u696d\u52d9\u7bc4\u570d\u4ee5\u53ca\u7279\u9ede\uff0c\u70ba\u5ba2\u6236\u88fd\u4f5c\u8a66\u884cPlan\u3002<\/p>\n\n\n\n

1\u3001\u63a1\u7528\u77ed\u671f PPC \u9ede\u64ca\u6536\u8cbb\u6a21\u5f0f\uff0c\u6295\u653e\u71b1\u9580\u95dc\u9375\u5b57<\/p>\n\n\n\n

\u4f8b\u5982\uff1a\u88dd\u4fee\u3001\u88dd\u4fee\u516c\u53f8\u3001\u88dd\u4fee\u5de5\u7a0b\u3001\u5ba4\u5167\u8a2d\u8a08\u7b49\u95dc\u9375\u5b57\u3002<\/p>\n\n\n\n

2\u3001\u8abf\u6574\u5ee3\u544a\u4f4d\u7f6e<\/p>\n\n\n\n

\u5c07\u5ee3\u544a\u4f4d\u7f6e\u8abf\u6574\u5728\u641c\u5c0b\u7d50\u679c\u7b2c\u4e09\u9801\uff0c\u901a\u904e\u9019\u7a2e\u65b9\u5f0f\u4f86\u6e2c\u8a66\u53d7\u773e\u53cd\u61c9\uff0c\u6e2c\u8a66\u6240\u80fd\u9054\u5230\u7684\u5ee3\u544a\u6548\u679c\u3002<\/p>\n\n\n\n

3\u3001\u5b89\u88ddGA\u8ffd\u8e64\u78bc<\/p>\n\n\n\n

\u70ba\u4e86\u8b93\u5ba2\u6236\u6e05\u6670\u6295\u5165\u7684\u5ee3\u544a\u662f\u5426\u6709\u6210\u6548\uff0c\u6211\u5011\u5728\u5ba2\u6236\u7684\u7db2\u9801\u4e0a\u88dd\u4e86 GA \u7d71\u8a08\u6578\u64da\uff0c\u4e26\u4e14\u63d0\u4f9b\u5340\u9593\u5831\u544a\u548c\u6708\u5831\u544a\u9032\u884c\u5ee3\u544a\u5206\u6790\u3002<\/p>\n\n\n\n

\u53e6\u5916\uff0c\u70ba\u4e86\u5340\u5206\u5ee3\u544a\u6210\u6548\uff0c\u6211\u5011\u5c08\u9580\u5728\u7db2\u9801\u4e0a\u9810\u7559\u56fa\u5b9a\u96fb\u8a71\u3002\u5ee3\u544a\u4e0a\u7dda\u534a\u500b\u6708\u5f8c\uff0c\u5ba2\u6236\u63a5\u52303\u500b\u96fb\u8a71\uff0c\u6700\u7d42\u505a\u6210\u4e00\u55ae\u751f\u610f\u3002<\/p>\n\n\n\n

\"\"\/<\/figure><\/div>\n\n\n\n

\u8a66\u884cPlan\u9810\u7b97\u6709\u9650\uff0c\u5c0d\u5ee3\u544a\u5c55\u793a\u7684\u6642\u9593\u7522\u751f\u9650\u5236\uff0c\u56e0\u6b64\u7522\u751f\u77ed\u671f\u6548\u679c\u5f8c\uff0c\u5ba2\u6236\u60f3\u8981\u52a0\u5927\u9810\u7b97\uff0c\u8ffd\u6c42\u9577\u671f\u7684\u5ee3\u544a\u6548\u679c\u3002<\/p>\n\n\n\n

\u91dd\u5c0d\u5ba2\u6236\u7684\u9700\u6c42\uff0c\u6211\u5011\u570d\u7e5e\u5ba2\u6236\u6240\u5728\u884c\u696d\u7279\u9ede\uff0c\u91cf\u8eab\u5b9a\u5236\u4e86\u65b0\u7248 Plan\u3002<\/p>\n\n\n\n

1\u3001\u9078\u64c7\u500b\u5225\u884c\u696d\u71b1\u9580\u95dc\u9375\u5b57<\/p>\n\n\n\n

2\u3001\u5ee3\u544a\u6642\u959324\u5c0f\u6642\u5728\u7dda<\/p>\n\n\n\n

3\u3001\u5ee3\u544a\u4f4d\u7f6e\u57281\u81f33\u9801\u5167\u96a8\u6a5f\u986f\u793a<\/p>\n\n\n\n

\u6211\u5011\u7121\u6cd5\u78ba\u5b9a\u6f5b\u5728\u6d88\u8cbb\u8005\u6703\u5728\u4ec0\u9ebc\u6642\u5019\u9032\u884c\u641c\u5c0b\uff0c\u56e0\u6b64\u5ee3\u544a\u5728\u7dda\u6642\u9593\u4e00\u9577\uff0c\u6d88\u8cbb\u8005\u5c31\u53ef\u4ee5\u5728\u4efb\u4f55\u6642\u5019\u770b\u5230\u5ee3\u544a\u3002\u7531\u65bc\u6211\u5011\u5efa\u8b70\u6295\u5165\u7684\u5ee3\u544a\u9810\u7b97\u5341\u5206\u5408\u9069\uff0c\u5ba2\u6236\u7db2\u9801\u63a5\u5230\u7684\u8aee\u8a62\u91cf\u4e5f\u4e0d\u65b7\u589e\u52a0\uff0c\u5ba2\u6236\u5c0d\u9019\u500b\u6548\u679c\u4e5f\u5341\u5206\u6eff\u610f\u3002<\/p>\n\n\n\n

\"\"\/<\/figure><\/div>\n\n\n\n

\u7e3d\u7d50\uff1a<\/strong>\u6211\u5011\u53ef\u4ee5\u6839\u64da\u5ba2\u6236\u884c\u696d\u91cf\u8eab\u8a02\u9020\u5ee3\u544aPlan\uff0c\u4f46\u662f\u4e92\u806f\u7db2\u77ac\u606f\u842c\u8b8a\uff0c\u5ee3\u544a\u4e0a\u7dda\u540e\u4e5f\u96e3\u514d\u6709\u6ce2\u52d5\u3002\u6c92\u6709\u5b8c\u7f8e\u8a66\u884c\u7684\u5ee3\u544aPlan\uff0c\u9700\u8981\u6839\u64da\u5ee3\u544a\u9810\u7b97\u3001\u5ee3\u544a\u6210\u6548\u4e0d\u65b7\u8abf\u6574\u3002\u901a\u904e\u5c0d\u6210\u672c\u7684\u5408\u7406\u63a7\u5236\uff0c\u7cbe\u6e96\u63a7\u5236\u5ee3\u544a\u9810\u7b97\u7684\u5206\u914d\uff0c\u70ba\u5ba2\u4eba\u5275\u9020\u6700\u5927\u5546\u6a5f\uff0c\u7522\u751f\u6700\u5927\u6536\u76ca\u3002<\/p>\n\n\n\n

\u5982\u9700\u77ad\u89e3\u66f4\u591a\u6848\u4f8b\u5206\u6790\uff0c\u6b61\u8fce\u8a02\u95b1\uff01\u6211\u5011\u5c07\u7b2c\u4e00\u6642\u9593\u5c07\u6700\u65b0\u8cc7\u8a0a\u63a8\u9001\u7d66\u60a8\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"

\u73fe\u4eca\u5ee3\u544a\u63a8\u5ee3\u5df2\u7d93\u6210\u70ba\u773e\u591a\u4f01\u696d\u4e0d\u53ef\u5ffd\u8996\u7684\u4e00\u90e8\u5206\uff0c\u5404\u884c\u5404\u696d\u90fd\u5728\u6295\u653e\u5ee3\u544a\uff0c\u4f7f\u5f97\u5ee3\u544a\u7684\u7af6\u722d\u5728\u5404\u4f01\u696d\u4e2d\u8d8a\u4f86\u8d8a\u6fc0\u70c8\uff0c\u9019\u610f\u5473\u8457\u7528\u6236\u7684\u9078\u64c7\u4e5f\u6703\u8b8a\u591a\u3002\u6578\u64da\u986f\u793a\uff0c\u7121\u8ad6\u7528\u6236\u9700\u6c42\u662f\u88dd\u4fee…\u7ee7\u7eed\u9605\u8bfb\u6709\u6548\u63a7\u5236\u5ee3\u544a\u9810\u7b97\uff0c\u5275\u9020\u66f4\u591a\u5546\u6a5f<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pays.com.cn\/index.php?rest_route=\/wp\/v2\/posts\/28"}],"collection":[{"href":"https:\/\/pays.com.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pays.com.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pays.com.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pays.com.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28"}],"version-history":[{"count":1,"href":"https:\/\/pays.com.cn\/index.php?rest_route=\/wp\/v2\/posts\/28\/revisions"}],"predecessor-version":[{"id":29,"href":"https:\/\/pays.com.cn\/index.php?rest_route=\/wp\/v2\/posts\/28\/revisions\/29"}],"wp:attachment":[{"href":"https:\/\/pays.com.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pays.com.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=28"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pays.com.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=28"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}